Reverse mortgages are perceived as complex financial products that are difficult to sell. We believe they simply need the right educational tools and technological resources that explain them in new and innovative ways.

It was for this purpose that REVERSE plus was created by reverse mortgage industry veterans Dan Hultquist and Jeff Birdsell. The goal is to build REVERSE plus into a valuable resource that combines the best industry education and sales technology.

Mission Statement

Our MISSION is to use technology to change the way reverse mortgages are demonstrated to homeowners, homebuyers, and referral partners.

Our Vision

Offer software that demonstrates the reverse mortgage in ways everyone can understand
Answer common questions using calculators and a knowledge base to communicate the proper solution
Provide training opportunities to equip loan originators in understanding the product

Our Mission Image